Korean filmmakers must move beyond the passive role of selling original content and secure creative leadership in Hollywood partnerships to overcome the current domestic slump, according to the Korean Film Council (KOFIC). KOFIC, a state-run agency that supports and fosters the local film industry, warned in its report released Friday that the industry can no longer grow just by relying on local box office sales or selling remake rights. "A shift in the North American market entry paradigm is urgent," said Han Sang-jun, chairman of KOFIC. Stating the importance of the North American market, which is the largest in the world, he emphasized that the council must establish a practical policy foundation that reflects the actual needs of the field to ensure that Korean film professionals can secure their share on the global stage. “We need to prepare a promotion base centered on on-site demand along with the transition of the North American entry policy paradigm," he said. He added that he expects this study to serve as a major resource for pushing forward policies that vitalize Korean film